YEAH MAO CLUB LOGO & IDENTITY
Logo & Identity
2021
Yeah Mao is a product under Mao Livehouse, dedicated to creating a diverse party experience for young people. At YEAH MAO, free-spirited music and lively dance moves connect fun-loving souls.
To adapt to diverse music and a young customer base, I e designed a minimalist box-shaped graphic to convey the concept of "music storage" or "music buttons," engaging the audience's emotional involvement. The linear typography design remains faithful to the connected nature of music, while the shape of an electronic volume bar evokes the rhythm and dynamism of music and queues.
夜猫俱乐部是一个专注于为年轻人打造的多元音乐派对品牌。在夜猫的世界里，自由奔放的音乐与充满活力的舞步将那些充满趣味的灵魂紧密相连。为了迎合多元化的音乐和年轻顾客群体，我设计了一个极简风格的盒子图形，旨在传达"音乐收纳"或"音乐按钮"的概念，唤起观众的感官参与。线条状的字体设计忠实地表达了音乐的连接属性，而电子音量条的形状则勾起了音乐和派对的韵律与活力的联想。
The second design draws inspiration from the the Chinese meaning of YEAH MAO, which means “Night Cat." The term refers to nocturnal feline animals, and also describes people who enjoy nighttime activities.
Combining elements of an owl and a long-eared cat, the minimalist and cute Night Cat image represents the captivating nightlife and a sense of mysterious allure. The brand's abbreviation "YM" is formed by the cat's mouth shaped like the letter "M" and its ears. The angular typography complements the logo, offering versatility and clear brand visibility in different contexts.\\
第二个设计以"夜猫"的词义为灵感。它既一是指夜间活跃的猫科动物，又形容喜欢在夜晚活动的人。logo图案融合了猫头鹰和长耳猫的特征，创造出极简可爱而独特的形象。其流畅轮廓、黑红配色和单眼造型将可爱与神秘完美结合，象征着迷人夜晚和未来的神秘感。猫嘴呈"M"字形，与猫耳相融，形成品牌缩写"YM"，搭配棱角字体形成鲜明对比，清晰展示品牌名称，并提供多样的使用场景和组合可能性。
