PEPSI X SHANGHAI FASHION WEEK 2023

Pepsi and Shanghai Fashion Week have had a visionary partnership since 2015.The innovative collaboration features shows with up-and-coming fashion designers, limited-edition merchandise, and groundbreaking event spaces and retail environments.

The limited edition can design for 2023 drew inspiration from the imaginative blend of fashion, sustainability, and glitch aesthetics of the new generation. Its aim was to reinforce Pepsi's commitment to sustainability and appeal to health-conscious Gen Z consumers.